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Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.Product Info
ISBN: 0230001874
ISBN-13: 9780230001879
Publisher: Palgrave Macmillan
Year: 2006-10-12
Type: Used
Binding: Softcover
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