CASES IN SPORT MARKETING
$20.00 USD • Used
C1999 GOOD PAPERBACK, SOME WEAR TO EDGES & CORNERS JONES AND BARTLETT PUBLISHERS [MCDONALD & MILNE] SMUDGE ON EDGE, VERY GOOD TEXT / CONTENTS...
Store: BluestockingBooks [View Items]
C1999 GOOD PAPERBACK, SOME WEAR TO EDGES & CORNERS JONES AND BARTLETT PUBLISHERS [MCDONALD & MILNE] SMUDGE ON EDGE, VERY GOOD TEXT / CONTENTS
From Publisher:
Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional athletes. The text begins with four introductory chapters to explain the case study method and then dedicates the remaining fifteen chapters to fifteen sport marketing cases that cover a wide range of issues and sport industry segments. By working through the cases, students can examine an array of situations and gain experience grappling with actual problems faced by managers. Each case presents the critical issues at hand, possible alternatives for consideration, and the criterion necessary to make an informed decision. The final chapter provides an overview of the sport marketing field.Product Info
ISBN: 0763708631
ISBN-13: 9780763708634
Publisher: JONES AND BARTLETT PUBLISHERS
Type: Used
Binding: Softcover
Seller Info
BluestockingBooks
Address: 3817 Fifth Ave San Diego, California
Website: https://www.bluestockingbooks.com
Country: United States
